Toggle navigation
Browse
Home
People
Departments & Colleges
Research
Research Area Overlaps
A comparative study of European and Japanese multinational firms' marketing strategies and performance in the United States
Article (Faculty180)
Overview
Additional Document Info
View All
Overview
cited authors
Kotabe, Masaaki; Okoroafo, Sam C
publication date
1990
published in
MIR: Management International Review
Journal
Additional Document Info
start page
353