Gilstrap, Catherine M

Catherine M Gilstrap
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Positions

Associate Professor, Marketing & International Business , College of Business and Innovation

Contact Info

Catherine.Johnson3@utoledo.edu

selected publications

Article (Faculty180)
- 2023
  
  Gig Worker Typology and Research Agenda: Advancing Research for Frontline Service Providers
  . Journal of Service Theory and Practice. 33:647-670.
- 2022
  
  Understanding how Salesperson Envy and Emotional Exhaustion lead to Negative Consequences: The Role of Motivation
  . Journal of Business-to-Business Marketing.
- 2022
  
  Web of Lies: Drivers and Consequences of Social Media (In)authenticity
  . Journal of Promotion Management. 28.
- 2022
  
  Understanding How Salesperson Envy and Emotional Exhaustion Lead to Negative Consequences: The Role of Motivation
- 2021
  
  The Role of Salesperson Emotional Behavior in Value Proposition Co-creation
- 2019
  
  Sharers and Sellers: A Multi Group Examination of Gig Economy Workers' Perceptions. Journal of Business Research. 98:142.
- 2018
  
  The Role of Salesperson Brand Selling Confidence in Enhancing Important Sales Management Outcomes: A Social Identity Approach
- 2017
  
  An Exploration of Frequent Service Failures in the Brazilian Airline Industry. Latin American Business Review. 18:19.
- An extended TOE Framework for cyber security adoption decisions.. Communications of the Association for Information Systems. 47.
- An extended TOE Framework for cyber security adoption decisions.. Communications of the Association of Information Systems . 20.
- The Role of Sales Team Intragroup Conflict on Critical Job Outcomes. Industrial Marketing Management. 84:126-137.
Conference Poster (Faculty180)
- It’s not all Samba in Brazil: An Analysis of the Determinants of Customer Complaint Behavior in the Brazilian Airline Industr
Presentation (Faculty180)
Proceedings (Faculty180)

full name

Catherine M Gilstrap

visualizations

Cumulative publications in Scholars@UToledo

Co-author Network