Ainsworth Anthony Bailey (PhD, University of Iowa) is an Associate Professor of marketing in the Department of Marketing, College of Business & Innovation, University of Toledo, USA. He teaches courses in Principles of Marketing, Marketing Communications, Consumer Behavior, Sports Marketing, and Strategic Marketing and Analysis.  His research, which has been published in various peer-reviewed marketing and advertising journals (e.g., Psychology & Marketing, Journal of Retailing & Consumer Services, Journal of Services Marketing, Journal of Consumer Marketing, International Journal of Retail & Distribution Management, and International Journal of Consumer Studies) and conference proceedings (e.g., Association of Marketing Theory & Practice; Academy of Marketing Science [AMS] Annual Conference), explores the use of sources such as celebrity endorsers and social media influencers in marketing communications; adoption of technologies such as mobile payment and chatbots; and social media engagement.